Small Business Consultants with a Purpose
Client-Centered
Cogent Analytics small business consultants operate differently than our competitors. We keep our clients first and adhere to a strict code of ethics guided by our foundational principles. By partnering with small businesses long term, we dramatically transform those businesses and impact the lives of the owners, employees, families, and the communities where they live. It is our belief that making small changes in a company makes great changes in the community. When you started your business, you had a vision. Our team works tirelessly to help you realize that vision for your midsize or small business.
Everyone has a calling. Ours is helping you.
Rob Braiman, founder and CEO of Cogent Analytics, believes that every person has a calling. His calling is to support American entrepreneurs and small business owners. Rob believes that small businesses are the lifeblood of our country and the backbone of Main Street America. He founded Cogent Analytics on this belief, as well as on the principles of honor, courage, wisdom, faith, perseverance, and loyalty. The spirit of service embodied in these principles continues to this day, as reflected in our unparalleled service to our clients and in our support of local charities through Cogent Cares. Each small business consultant we employ upholds these principles and shares Rob’s vision of providing the highest quality small business consulting services to small businesses across America.
From young entrepreneur to experienced business consultant, Rob Braiman’s vision has shined through.
At the age of 26, Rob Braiman worked as a subordinate partner to a small business owner who recognized Rob’s passion and potential. Rob went on to work with another entrepreneur with whom he built three companies from the ground up. This entrepreneurial experience served him as he became a Business Analyst working with a number of small to midsize businesses. It was this experience that fueled Rob to found Cogent Analytics, a small business in its own right, created with the purpose of helping other small businesses succeed. Rob has worked personally with over 2,000 midsize and small businesses across the country, helping each small business owner implement a tailored strategic plan for business growth and economic development. Cogent Analytics was founded as an accredited small business consultant firm by Rob Braiman, his wife, Robin Braiman, Anne Creed, Margie Howell, and two others in 2014. Now, we have over 220 dedicated employees, and it is continuing to grow. Currently, we serve businesses in 32 states, with plans to expand nationwide by 2025. Ranked four times since 2017 on the Inc 5000 list of fastest-growing companies, our growth informs the growth we guarantee our clients.
We are the next generation of business management consultants.
In his own words, Rob Braiman is “fiercely committed to hiring, training, and cultivating an environment [at Cogent Analytics] that spurs all of us to perfection, knowing it’s unattainable in the expectation that we might achieve excellence. Our collective passion is not only to support small businesses but to foster relationships and improve the lives of those in them. That mission starts at home with each of us, and I am eager to see the tangible role we will play in the future of consulting.” Our growth and success speaks for itself. We are the next generation of small business consulting, and each team member we hire shares this vision.
All of our team members have the opportunity to achieve their goals.
When we hire new business consultants, we offer them a doorway with no ceiling. We apply this same thinking to our clients. With our consulting expertise, we offer potential clients a doorway with no ceiling, opening up possibilities for them to achieve new levels of success. Our small business consultants are vetted and experienced in a wide range of industries. Cogent Analytics team members have expertise with startups, companies that have existed for decades, and everything in between.
Our business consultant services go beyond a strategic plan.
We work directly with small business owners to implement long-term, lasting solutions designed to grow with our client’s small business. We pride ourselves on building and maintaining relationships with each of our clients. At Cogent Analytics, we consider ourselves a family. When we work with small business owners, they become an integral part of our family as well. The name Cogent Analytics speaks to our promise to clients. The word cogent is defined as “clear, logical, and relevant.” This word perfectly describes the strategies we deliver to our clients. We partner with clients to engineer a clear and decisive path towards success. Then, we walk this path with our clients. We help our clients overcome challenges and improve performance. More importantly, we enable business owners to enjoy the lives they envisioned when they started their companies.
Our Mission
We firmly believe that small and medium-sized businesses are the most vital contributors to their communities. We strive every day to not only support the growth and profit improvement of American businesses but to enrich the lives of the owners and their families. By supporting these businesses, we can directly impact the communities they serve. We meet businesses where they are. How can we help you move forward today?
Our Philosophy As Small Business Consultants
As small business consultants, we are passionate about helping small businesses achieve growth with integrity and transparency. Growth drives us as a small business consultant firm. We believe not only in revenue growth and net profitability growth but also in the growth of people. Our team of expert small business consultants recognizes the inherent risk to any strategy implementation is human behavior. Unlike many of our competitors, our small business consulting service doesn’t just focus on the deliverables within an organization. Our consulting service focuses on the people. We mentor small business employees; we train small business administration teams; we provide business coaching and management consulting to small business leaders and staff members; we inspire small business owners and their employees to realize their visions of success.
We recognize the integral role small businesses play in their communities.
When small businesses improve, their communities improve as well. Our own small business takes immense pride in giving back to our community through Cogent Cares. Cogent Cares is a program that provides a way for Cogent Analytics to give back to local communities via philanthropy that impacts nonprofits, charities, and foundations. We support charitable giving of both time and funding. We match our employees’ charitable gifts and lend support to the charitable causes that are meaningful to our employees.
Our abiding passion for helping others is present in every aspect of our business consultant work.
With our client-first approach, we provide our clients the opportunity to dream and the tools to achieve those dreams. Our consulting firm defines the successful American small business because we are one ourselves. We work tirelessly to exceed client expectations and deliver meaningful solutions. We prioritize the quality of our work and of each business consulting service we offer. Our focus on integrity and transparency are key values that set us apart from any other consulting firm. We hold our clients in the highest regard and adhere to an uncompromising code of ethics in the effort to deliver meaningful and lasting solutions. Our clients value our long-term, strategic partnerships.
EXPERT BUSINESS CONSULTANTS FOR PRIVATELY HELD BUSINESSES
As a small business owner looking to better your business, what can you expect when you reach out to us? We begin with our Discovery Process, which starts your business on the road to growth and success. Through our Discovery Process, our expert team of business consultants partners with you to construct a personalized business plan that adds tangible value to your business. We start by getting to know you, your employees, and your business. Then, we explore what is working well for your business, what needs improvement, and about your specific vision for the future. We learn what is important for you as a business owner and we tackle strategic planning together as a team. Cogent Analytics is unique as a small business development center because of our ability to flexibly accommodate our clients in person, remotely, or in a hybrid setting. Our bespoke consultant services are truly tailored to you.
Once our team has gotten to know you and your small business, we enter the Solution Implementation phase.
In this phase, we will identify key areas of focus that are fundamental to the success of your business. With the assistance of our expert team members, your project director serves as your business advisor, marketing consultant and market research analyst, financial consultant, small business coach, and so much more. We partner with you to implement specific action steps in a strategic plan for growth. We use our expertise to coach and mentor your team each step of the way to support this plan for success. Whether your business needs improvements with marketing strategy, bookkeeping, human resources, business administration, profit engineering, or all of the above, Cogent Analytics offers our specialized skill set in service to you. Our marketing consultants work with you to develop a marketing plan to help your business grow. We pride ourselves on ensuring all solutions are fully supported, implemented, and running smoothly.
We continue to work with your small business long after initial goals are met.
As part of our commitment to the health and longevity of your business, our services include follow ups with your business through phone calls and visits that we build into a Lifecycle Relationship. We don’t just see ourselves as your small business consultant firm, we see ourselves as an extension of your business. Your success is our success, and we work tirelessly to make your success story come true. We work in service to you. Contact us today to begin the process of growing and improving your business.
