During the 1st couple weeks of working with us, Elliot was able to identify organizational changes and leadership changes necessary to improve our productivity and future. Elliot listened to our endless streams of thought during our many discussions. Through this listening, Elliot was able to identify our pain points and understand directions we wanted to take the company that we could not clearly articulate or put into action. Elliot helped to define a vision and identify key personnel that would lead different roles within the organization.
Elliot quickly pushed and helped us learn how to review and utilize financial data. He dug into our accounting software and extracted data to build numerous pricing and budgeting spreadsheets. He broke down our income statements and costs to better understand cost of employee and overhead and taught us to view these financials in a different light and utilize them to drive growth. Elliot moved quickly in helping us to establish an investment strategy with cash, and provided a cash management excel program to assist understanding future cash flow. Through his review of the financials and employee interviews, he was able to find gaps in productivity and pricing that could help us increase revenue and profit.
Elliot coordinated marketing meetings with Cogent’s marketing team and helped us to understand the benefits of marketing. Elliot and the team listened to us and were able to create a marketing strategy that fits our company and industry.
More than anything, Elliot caused behavioral change amongst the firm’s leadership. We’ve always allowed the firm to run itself. I have been president for the last couple of years, but I did not take an active lead in the role. Through this behavioral change, I’m now dedicated to actively leading the company as the President. I am now reviewing financials, investing our cash, addressing outstanding AR, and setting goals and managing accountability for our employees. I’m driving initiatives within the company and delegating these tasks to others. Elliot identified some hard decisions that we need to make to create a better and more productive company and pushed us to move on those decisions.
Prior to Elliot’s engagement, our company was profitable and performing well, we continued to operate under status que. Elliot was able to get us to see the issues that needed to be addressed to allow the company to grow and thrive, rather than just be profitable and perform. Elliot has instilled a passion in the company leadership to positively grow the company and to help all employees within the company reach their maximum potential. We now have a leadership culture that embraces creativity, growth, and drive; and we are excited to see where the future leads.
I would recommend Elliot for a company that needs an infusion of passion and leadership with the organization. Elliot will orient the behavior of the leadership team towards driving vision and growth, while constantly evaluating the company to identify changes that need to be made to positively affect the company’s productivity and profit immediately and in the future.
Advantage | Structural Engineers
Advantage is a creative and experienced team of structural engineers that work with their clients to find workable solutions that take into account all aspects of the project.
