To Whom It May Concern:
Cogent Analytics, Jim Single and Brian Norton have given our business a new breath of life. A history of over 60 years in the industry we were stuck in the mindset of “it’s the way it has always been done.” Another company mantra was,” if it’s not broken don’t fix it.” Therefore, the discovery results were of no real surprise. We knew where the broken pieces were, but we were so busy with the business running us that we lost focus on the bigger picture of effectively running our business.
Change does not come without a substantial amount of pain or financial cost. It was a considerable investment that needed to be made in order for us to adequately move forward with our business growth. Jim effectively and gently moved us into these changes. He provided a great deal of support, reassurance and advice.
The reports and adjustments to QuickBooks’s that Jim incorporated allowed us to have a truer picture of our numbers and provide us the ability to better manage our business by financials. In discovering our “Breakeven” points for each business, Jim introduced us to ways in which to enhance our revenue by thinking outside of the box.
Noting our 235 employee roster and the amount of employee interruptions we were encountering, on a daily basis, Brian brought to our attention it was time for us to establish a Human Resources Department. With Jim’s guidance we moved forward with Brian’s suggestion and hired an experienced Human Resource Manager. In just three short weeks we can already feel the relief and the gift of time this new position has allotted to us.
Jim also lit a much needed fire under us to move forward with a new business model that we had spent way too much time just talking about. This business is due to go into operation December 1, 2018.
These next 12 months, as we move forward with new changes in place, will be the true test of our ROI for the Cogent project. Our goal is to remain on path by regularly reviewing our newly created Balance Sheets, P&L’s, Variance Reports, Key Indicator Report and Vehicle Utilization Reports.
Sincerely,
Tamara S. Bravo
President
Executive Transportation
