Tour Tech Letter – 2

TOURtech is at a tipping point in its growth. We had focused on revenue growth to establish ourselves in the marketplace, but found ourselves wondering where all the money was going. We had ideas, we made guesses and like many small businesses, hoped there would be money left over. The tools we have been provided with will eliminate that guesswork and allow us to know.

We had outgrown our previous pricing structure but were unsure how to change it. Cogent introduced us to the concept of profit engineering allowing us to develop our new pricing structure based on costs and pre-determined profit. Bob provided us the tools we needed to make sure that we are on track now and in the future. This new point of view and collection of tools will help TOURtech become more profitable and allow me to worry less about uncertainties.

I was not expecting this to be a pleasant or even worthwhile experience and this sentiment was shared across other key members of my team, I can tell you, without exception, that the entire staff is eager to apply the lessons we have learned and implement the tools we have been given. I really did not expect total buy in, but that’s what we have achieved. I attribute that to Cogent’s ability to break through the idea that “my business is unique” and show (not just tell) how applying basic business principles can improve ANY business.