Marketing
Amplify the voice of your business
Sharpen your message, align your brand, and turn marketing into a system that generates measurable, repeatable results. We use proven, data-backed methods that create clarity, consistency, and conversion.
Is this you?
You’re invisible in your market
Your brand isn’t telling your story or reaching the right audience
You’re wasting money
You’re spending on marketing but can’t see results that justify the cost
You’re ready to be known
You want to project authority and attract clients who fit
You’re building for the future
You’re done with random acts of advertising – you want a system that performs
Where you are
- Your marketing lacks direction
- There’s no unified message connecting your website, emails, or outreach
- Your brand feels inconsistent and your lead flow unpredictable
- You’re investing effort but can’t see measurable returns
Where you want to be
- Your brand speaks clearly and confidently about who you are
- Your marketing channels work together to attract and convert qualified leads
- You have a repeatable process that keeps your pipeline full
- You can see exactly what’s working and why
How we get you there
- We bring clarity to your message and structure to your marketing
- We evaluate what you have, identify what’s missing, and build the systems that drive results
- Our approach is practical, measurable, and built around your business objectives
- We work alongside your team to ensure that what’s built actually works
What happens during implementation
Our marketing services team does more than raise brand awareness and drive leads. We coach you through the entire process so you can see the results of your marketing spend.
Marketing audit
Clarity starts with truth.
We evaluate your current brand, message, assets, and outreach to identify gaps and opportunities that affect performance.
Brand management
Your reputation deserves consistency.
We align your visual identity, messaging, and tone so your brand presents clearly and confidently wherever it’s seen.
Digital marketing asset optimization
Make your digital presence work as hard as you do.
We refine your website, email campaigns, and social channels to attract and convert qualified prospects.
Lead generation
Stop chasing – start attracting.
We develop marketing strategies that consistently draw in high-quality leads and nurture them into loyal customers and clients.
How marketing fits within the Profit Platform®
Marketing is the engine that fuels every other pillar of the Profit Platform.
It amplifies your Strategic Planning by communicating your direction to the market. It strengthens Sales by delivering qualified, ready-to-convert leads. It connects with Measurement by giving you the data to track ROI and adjust in real time.
One client refined their message, optimized their digital assets, and within weeks saw a $2 million qualified lead come through their pipeline – proof that when strategy and visibility align, results follow.
By aligning your marketing with your overall strategy, Cogent turns visibility into tangible results.
Portrait of Life
The human side of marketing
What implementation does for your life:
You no longer wonder whether your marketing strategy works – you can see it in the numbers.
Your brand reflects your company’s true strength, and qualified prospects come to you ready to buy.
Your team has clarity, your message has impact, and your time goes toward leading the business forward, not managing the noise behind it.
What clients say about Marketing
Karyn Cox
Senior Naval Architect, Gilbert Associates Naval Architects and Engineers
What business owners ask us about Marketing
Why is marketing important?
Marketing strategy is about more than looking good; it’s about getting found. It’s how you generate awareness, attract the right prospects, and fill your sales pipeline. Done well, marketing connects your story to the people who need to hear it most.
At Cogent Analytics, we help business owners stop wasting money on marketing that doesn’t convert and start building strategies that generate measurable results.
How do marketing and sales work together?
Sales and marketing should work as two sides of the same coin. Our marketing services bring in qualified leads; sales turn them into revenue. If those two teams don’t align, you end up with:
- Leads your sales team doesn’t want
- Prospects who don’t know what you do
- Missed opportunities to close deals faster
Cogent bridges the gap between sales and marketing so both teams work toward the same goals and speak the same language.
How does Cogent use AI in our strategy?
We use AI to enhance (not replace) our marketing strategies. AI helps us analyze audience data, identify trends, improve targeting, and speed up research so we can make smarter, more informed decisions.
We also use AI for content ideation, SEO insights, and automation workflows, but all final strategy and creative execution are driven by humans to ensure accuracy, quality, and brand alignment.
What’s the best strategy for a small business?
There’s no one-size-fits-all answer — and that’s the problem with most agencies. The best marketing strategy for your business depends on:
- Who your customers are (B2B vs. B2C)
- How long your sales cycle is
- What problems you solve
- Your existing online presence and brand
Cogent doesn’t push cookie-cutter plans. We build your strategy around your business goals — and your budget.
How much should a small business spend?
It depends, but a good rule of thumb is 8–10% of gross revenue. That said, the real question is: are you spending wisely?
Cogent helps you understand where your marketing dollars are going, and whether they’re actually producing ROI. If they’re not, we’ll fix that.
What’s the difference between B2B and B2C marketing?
B2B marketing focuses on selling to other businesses. It often requires:
- Longer sales cycles
- Educational content and case studies
- Platforms like LinkedIn or trade publications
- Messaging that targets decision-makers and ROI
B2C marketing sells directly to individual consumers. It often involves:
- Emotion-driven messaging
- Platforms like Facebook, Instagram, or Google Ads
- Shorter sales funnels and quick decisions
We help you tailor your strategy for your audience, whether you’re a B2B company, B2C brand, or a hybrid.
What are B2B strategies?
Some of the most effective B2B marketing strategies include:
- Content marketing (blogs, white papers, case studies)
- Google and Pmax ad campaigns
- LinkedIn outreach and ads
- Email marketing sequences
- Webinars and video explainers
- SEO and website optimization
- Lead magnets and gated resources
What is digital marketing asset optimization?
Digital marketing asset optimization means getting the most out of your existing tools and content, like:
- Your website
- Landing pages
- Email campaigns
- Social profiles
- Paid ad funnels
We fine-tune these assets to reduce bounce, increase conversions, and drive more leads into your sales funnel.
Ready to take control of your market presence?
You’ve built something worth attention – now it’s time to make sure the market sees it.