Cogent has not only helped us redefine our future but also provided a framework for ongoing success, including quarterly follow-ups to ensure we stay on track with our long-term vision.

John McDaniel, AIA, NCAARB

Vice President / Principal, TRO | Jung Brannen

To whom it may concern:

Over the past seven weeks, our engagement with Cogent has been a significant investment of both time and money—an indirect expense that required time away from our daily operations, and deep participation in workshops and exercises. Despite the challenges, this commitment has given our team invaluable perspective on multiple pillars of our business. It opened the eyes of everyone in our office for a transparent wholistic look into what it takes to run our business and compare to what has been done in the past.

Chris and the Cogent team quickly became part of our company family, guiding us as business advisors and providing tools, skills, and structured insight across every area of our organization. Through their process, we explored marketing strategies, business development, succession planning, cultural improvement, KPI tracking, and long-range planning.

At times, our own naivety allowed us to be pulled into ambitious and occasionally unrealistic expectations—but those moments forced us to define clear, measurable goals and envision the company we want to become.

As we move forward, Cogent has not only helped us redefine our future but also provided a framework for ongoing success, including quarterly follow-ups to ensure we stay on track with our long-term vision.

Sincerely,
TRO | Jung Brannen

Paul Langland, AIA, NCAARB
President/ Principal

John McDaniel, AIA, NCAARB
Vice President / Principal

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