Archive: Business Development

Taking strategic planning to the next level 

A business owner shared a story with me recently that immediately felt familiar. One of their customers decided it was time to grow. They entered a new market, stepped away from their core, and tried to become something else.

Case study on remodeler marketing: How a Nashville remodeler rebuilt its strategy

The business is a family-owned remodeler that has served Nashville homeowners for more than four decades. The company focuses on full-service kitchen and bath renovations that combine design sense with everyday practicality. Every phase of work, planning, design, construction, and installation, is handled by its own team. Local homeowners know the company for dependable craftsmanship, straightforward communication, and their long-standing reputation for quality.