Archive: Marketing
Case study: How strategic marketing transformed a manufacturing company
When a manufacturing business lost its biggest customer overnight, there wasn’t a plan – just an outdated website and no digital marketing strategy.
Case study on remodeler marketing: How a Nashville remodeler rebuilt its strategy
The business is a family-owned remodeler that has served Nashville homeowners for more than four decades. The company focuses on full-service kitchen and bath renovations that combine design sense with everyday practicality. Every phase of work, planning, design, construction, and installation, is handled by its own team. Local homeowners know the company for dependable craftsmanship, straightforward communication, and their long-standing reputation for quality.
Case study: Cracking Google’s AI Overview with human-led marketing
For service companies in saturated industries, ranking in Google's AI Overview isn’t optional. It’s how businesses survive and outperform competitors. Just ask one of our dumpster rental clients, who had a strong business but very little online presence, and was losing out on new business opportunities to competitors who were using mass-produced AI-generated content to fill the void.
A starter guide to writing successful digital content
In today’s digital age, people are interacting with written words more than ever before. As a small business owner, you must use this to your advantage. If your company is not currently capitalizing on ever-present digital content, you are missing out on a world of potential revenue.
