Archive: Sales

strategic marketing at a manufacturing facility
Actual Cogent client
Case study, Branding, Manufacturing, Marketing, Sales
7 minutes read
·  2 months ago
Case study: How strategic marketing transformed a manufacturing company

When a manufacturing business lost its biggest customer overnight, there wasn’t a plan – just an outdated website and no digital marketing strategy.

A woman in a blue sweater sits at an office desk and looks up to engage in a conversation with a colleague standing just out of frame.
Actual Cogent client
Marketing, Sales, Strategy
5 minutes read
·  2 months ago
On the platform: A deep dive on LinkedIn Strategy for small & mid-size businesses

Two colleagues in a bright hallway reviewing information on a digital tablet and a printed document.
Actual Cogent client
Sales, Finance
4 minutes read
·  2 months ago
The secret to being a successful sales professional 

A man pointing a pen toward a project management spreadsheet displayed on a large wall monitor during a meeting.
Actual Cogent client
Sales, Operational efficiency
5 minutes read
·  2 months ago
Sales funnel management: Seeing clearly into your sales process 

Matik, Inc. Hartford, CT. C1 in the office reviewing a wall diagram
Actual Cogent client
Marketing, Sales
5 minutes read
·  2 months ago
Marketing that matters: Turning values into competitive advantage

Lee-Smith Inc, Chattanooga, TN. man on the phone looking our for customers with another employee in the background.
Actual Cogent client
Sales, Branding, Marketing, Strategy
4 minutes read
·  2 months ago
Want more sales? Improve your brand identity

Cold Edge Technologies, Allentown, PA. 2 guys by the machine working
Actual Cogent client
Sales, Branding, Business Development, Business partnerships, Strategic Planning, Strategy
4 minutes read
·  2 months ago
Forming strategic partnerships: A practical checklist for small business growth

A man leans over a desk to look at a computer monitor while a woman in a pink blouse types on the keyboard.
Actual Cogent client
Marketing, Measurement, Sales
4 minutes read
·  2 months ago
How to repair your failing digital marketing strategy

Stigler Supply, Cincinnati, OH. C1 man pointing to map showing woman and another man where to go.
Actual Cogent client
Sales, Strategic Planning, Strategy
4 minutes read
·  2 months ago
How to increase revenues through market segmentation